I bought this lipstick from Afterglow Cosmetics to try out for several reasons:it’s eco-friendly, the colour looked nice & I have a bit of a lipstick fetish. I chose the colour Cherish, which turns out to be a little to dark for me. But if I mix it with a lighter lipstick it’s fine. I’m a little disappointed with the consistency of it though. It melts easily & gets damaged easily as well. Let me see, what are the ingredients? Ah yes, so it’s made mostly of jojoba seed oil, aloe leaf gel & beeswax. I think the ratio of beeswax to the other ingredients needs to be a bit higher. I like my lipsticks to last for a while & with the softness of this lipstick I would be replacing it pretty quickly. I think I’ll keep searching for a better lipstick. I heard about one brand called Ilia Lipstick but I’ve yet to try it. Has anyone out there tried it already? If yes, please send me your comments!